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Rewind to 2013, Pretty Lavish was launched out of the back of sisters Stephanie and Samantha Frost's living room. The girls noticed an opportunity in the womenswear market to make luxury clothing affordable. The first collection designed from their first ever studio in their Mum’s loft saw an amazing response, so the girls quickly realised they needed to devote all of their time to the brand. In 2017 they took the decision to open the first Pretty Lavish store and office space.